Our Story

The Inspiration Behind SELLMENT

Hey there, welcome to the SELLMENT BRAND — where being you is the whole point!

Let me tell you how this all started. I’m a working mum who was constantly running on coffee, meetings, school runs, and somehow, in the middle of it all, I realized something: my closet felt... boring. Every shop had the same brands, the same styles, and honestly, everything started to blur together. I wanted something different — something that made me feel confident, a little daring, and definitely not like everyone else.

But I also knew I didn’t want to spend a fortune to feel good in my own skin.

So, I thought, why not create the kind of place I’d been searching for? Sellment was born out of that idea — a brand for women like us who are done with the mainstream, cookie-cutter stuff. We want unique, fun, stylish pieces that don’t scream big labels, but still turn heads.

At Sellment, every piece is picked with real women in mind. Whether it’s that perfect lingerie set that makes you feel unstoppable, or an outfit that’s totally “you” and no one else, we’ve got your back (and front 😉).

This is a space where you don’t have to fit into anyone’s mold. You deserve fashion that feels fresh, fearless, and uniquely yours — without the crazy price tags.

So here’s to doing it all, feeling amazing, and looking even better. Welcome to Sellment. Let’s make “different” the new standard.

Our Mission and Values

Uniqueness Over Uniformity
We’re all about pieces that help you stand out, not blend in. No more cookie-cutter fashion.

Confidence First
Fashion is more than what you wear — it’s how you feel. We’re here to help you feel powerful, sexy, and completely yourself.

Affordability with Style
Looking and feeling amazing shouldn’t cost the earth. We keep it stylish and wallet-friendly.

Real Women, Real Lives
We design and curate with busy, beautiful, everyday women in mind. No unrealistic standards here.

Elsa Bergqvist